LFM 2014 BigLaw Report: Mobile Web Site Best Practices

In the past years when we have conducted our survey report on the mobile websites of BigLaw firms, we have also offered our perspective on best practices for law firm mobile websites (in particular, mobile websites for smart-phones, which have significantly less screen real estate than a tablet).

We continue that tradition this year. This post can be used as a resource for developing a mobile site in the first instance (whether as a stand-alone site or as part of a responsive website), or for an audit to improve your law firm’s current mobile site.

Best Practices

  • Layouts tailored for the size and proportion of a smart phone screen
  • Professional look-and-feel through appropriate graphics and layout
  • URL input box automatically hides itself
  • Amount and style of content on each page is appropriate to reading on a phone screen
  • Easily accessed “home button” (do not rely on the user using the back browser button)
  • Simplified navigation interface
  • Appropriately sized text

Bonus Best Practices

  • Mobile site automatically triggers offer to save website to the user’s phone desktop (like an app)
  • Ability to track metrics tracked separately from main firm website
  • Provide value added content either via download or password-protected area on the site
  • Part of a responsive website (see our most recent research here)

Practices to Avoid

  • Taking up significant space on the mobile web home page with general text about the firm
  • Small font size
  • Failing to provide attorney bio and contact information
  • Having a cookie-cutter site that looks like many other law firm’s mobile sites
  • Failure to automatically direct a smart phone user from the firm’s main site URL to the mobile website
  • Too many navigation and content elements
  • Assuming that all main website content will be usable on a mobile screen (e.g., large practice descriptions that require the user to scroll significantly)