Article Judo – 10 Things Law Firms Should Consider In Deciding Whether To Develop A Mobile App
Some topics appear to bring out strong opinions from commentators — apparently, law firm mobile apps do so. I recently came across an article from the Fall of last year whose purpose was to present “Top 10 Reasons Not to Bother With a Law Firm App.” While creating a mobile app may not be the right solution for every firm, given the undeniable massive use of smartphones by consumers and business clients, it would be irresponsible for law firms to completely ignore conducting a cost-benefit analysis to determine whether and/or how a mobile app could make sense.
So, in that spirit, I have taken the top 10 list from that article and converted it below to a more productive list of 10 issues that a law firm should consider in determining how or whether to develop a mobile app. For better logic flow, I have changed the order of the topics presented in the original article.
- Spend a good amount of time determining the purpose of your app and why it will appeal or be useful to users.
- For some use-cases, a mobile compatible website may make more sense.
- Determine the main and secondary audiences for your app.
- Determine how an app would fit into your firm’s marketing strategy.
- A mobile app should be part of your firm’s overall internet and mobile communications plan. Don’t view any of those marketing and business development vehicles in isolation.
- Someone at your firm will need to be the project manager who will devote sufficient time to the project (this is not the role of your app developer).
- Like other marketing or business development initiatives, set aside sufficient monetary resources.
- Don’t rely on your developer to test the full functionality and usability of your app.
- Plan on how to promote your app (do this before the app is completed).
- Most law firms apps are free. In 99% of cases, don’t plan on charging for your app.