Constangy, Brooks & Smith, LLP – Constangy Employment Law Resource

Law Firm: Constangy, Brooks & Smith, LLP
Firm Size: Medium
Released: September, 2013
Platform: iPhone (iTunes)
Cost: Free

We have previously covered apps that provide substantive resources, particularly in the labor & employment area. A new app by national labor and employment law firm, Constangy, Brooks & Smith, LLP, takes the resource app approach to another level by loading its app with so many resources.

Constangy’s app incorporates the following types of content:

  • Quick guides and checklists on workplace topics (such as Affordable Care Act, FMLA, FLSA, unfair labor practices, OSHA inspections and HIPAA compliance).
  • Glossary of employment law and general legal terms.
  • Workers’ compensation calculators that calculate “leave time” as well as life expectancy and present value of payments.
  • Wage and hour calculators to calculate overtime premiums for bonuses and salaries of non-exempt hourly employees.
  • “Work Snips” that provide brief, entertaining responses to workplace headlines (the firm calls it a “Twitter-esque format”).
  • A news section with employment law news, including firm newsletters, blog posts and posted events.

The Constancy app has some social media features:

  • Attorney bios with connections to attorney LinkedIn profiles as well as attorney Twitter feeds.
  • Select content sharable via social media within the app (LinkedIn, Twitter and Facebook.

Neil Wasser, chairman of Constangy’s executive committee, remarked:

Clearly, the mobile world is an incredibly important space, including for our clients, and having a mobile strategy is more essential than ever for both law firms and the business community at large. We wanted to be a part of this, but only if we felt we could provide value with an app, and we really feel we’ve accomplished that here. We’re not just regurgitating our website – anyone can do that with just a mobile version of a website. Instead, we have developed a useful, living piece of technology that can be referenced again and again without becoming stale, as we plan to add more resources over time.

While the initial app rollout includes versions for iPhone and iPad, Constangy has plans to release an Android version in 2014 for that growing market.

This app may be an example of the high water mark of the law firm “resource” app for smart phones. This comment is not meant to disparage Constangy’s app, but rather to recognize that there is only so much content that one can (or should) put in a single app before there are diminishing returns for users. Perhaps, this is an opportunity for law firms to take a harder look at tablet-oriented apps that can better larger volumes of features and content than phone-oriented apps.