G+T Careers – A New Standard for Law Firm Recruiting Apps
Australian firm, Gilbert + Tobin, recently launched its G+T Careers apps for iOS and Android tablets and smartphones. Previously, the firm only had hard copy and straight PDF versions of its recruitment brochure. This year, the firm launched the brochure into the mobile age.
Features of the tablet brochure app include:
- Easy to read and navigate typography
- (Relatively) easy to use finger swipe navigation
- Videos (including an interview with Managing Partner Danny Gilbert and a first-hand video account of a day in the life of a summer clerk).
- Interactive quotations by firm attorneys.
Gilbert + Tobin partner Rachael Bassil remarked about their app,
Our culture is based on innovation and we wanted to reflect this in the way we communicate with candidates. Candidates want engaging content delivered in formats they are familiar with… Being able to incorporate video gives a personal touch to the Gilbert + Tobin story. It provides a level of insight into our firm and culture that goes beyond the traditional print-based medium.
The firm is not resting on its laurels. For next year, the firm is exploring adding more features, so that law students and other potential recruits can use the app to interact with the firm and receive alerts/notifications.
In our opinion, this firm has set the standard for sizable law firms when it comes to mobile platform recruitment. The firm clearly devoted significant resources to developing quality content, professional pictures and video, and professional level layout and interactivity. In order to obtain this high level production value, the firm used established mobile publishing tools — Adobe’s Digital Publishing Suite. There are no short-cuts to high quality efforts.
Having said all that good stuff, we have a few of small knocks on G+T’s app. When launching the app, the user is taken to a screen where there is only one selection (the “brochure”); users should be skipped over this step to directly access the desired content. Second, the app requires vertical orientation; that limit does not show full consideration of tablet users’ expectation of vertically and horizontally oriented content. Third, the navigation approach within the app is not always intuitive. Again, these are small nits on an otherwise great recruiting vehicle.