ALM Puts Bets on Apps
ALM launched 14 smartphone apps for use on Apple’s iOS platforms — iPhones, iPods, and iPads, including Corporate Counsel, The American Lawyer, The National Law Journal, New York Law Journal, and others
At the very least, this develop provide yet another piece of evidence on the importance of providing content on mobile platforms. Bill Carter, ALM’s president and CEO said,
In the past the first place our readers would turn to in the morning was our legal newspapers. Today, the first thing they reach for is their smartphone and tablet. “With the launch of these 14 native apps, we now offer unparalleled access to ALM news and insights for the time-conscious and news hungry legal professional. This marks a big step in ALM’s transition to being a digital-first media company that delivers relevant, timely, news and insights to lawyers throughout the day, no matter where their practice takes them – from the office to the courtroom.
Jeffrey Litvack, Chief digital officer at ALM, remarked that “In the last year, the number of visitors to ALM’s online news sites who are using mobile devices has increased nearly 60 percent, far outpacing the growth in desktops and laptops.”
With respecto to creating native apps, Mr. Litvack indicated that “The apps offer a superior and faster reading experience than what is possible through a smartphone or tablet web browser.”
This app initiative by ALM provides evidence against those who believe that law firms can rely solely on an HTML5 mobile web approach for all mobile development efforts. (Please note that ALM also provides mobile websites for each of its major publications)