Article: Firms Use Apps to Burnish Brands

Julia Love at the The Recorder recently wrote on article, entitled “Firms Use Apps to Burnish Brands”. Having the American Lawyer publish an article on this topic has really raised awareness of mobile efforts by large law firms.

In the article, Ms. Love mentions a number of law firm apps, including

  • Latham & Watkins: AB&C Laws (reviewed here)
  • O’Melveny & Myers: Foreign Corrupt Practices Act App (reviewed here)
  • Latham & Watkins: Book of Jargon series (one of which reviewed here)
  • Pillsbury Winthrop Shaw Pittman: Global Sourcing App (reviewed here)
  • Baker McKenzie: Global Equity Matrix app (reviewed here)
  • Stroz Friedberg: Navigator app [which answers compliance questions for clients]

While the description of the apps in the article provide some basic background for readers of this blog, some particularly interesting takeaway nuggets from the article include:

  • Promotion: Many firms create apps but fail to sufficiently promote them. The chair of Baker McKenzie’s Global Equity Services Group expects their app to assist the firm in obtaining new matters, with attorneys promoting the app on iPads at meetings with clients.
  • Training. Latham uses all its apps as tools that the firm uses to train its own attorneys, particularly as a resource for associates to get up to speed. The article quotes bankruptcy partner Peter Gilhuly saying, “I wish this stuff had been around when I was young.”

To see the whole article, go here.