Law Firm: Sidley Austin
Firm Size: Large
Released: December 21, 2012
Platform: iPhone (iTunes)
Sidley Austin LLP has taken a somewhat different approach for its mobile app compared to other AmLaw firms.
While other firm apps typically focus on information about the firm, Sidley’s app actually focuses on client “Updates” content produced by the firm’s practice groups. Users have the ability to select from a list of practice areas. The list is rather long — which makes the selection process user unfriendly.
In addition to the “Updates”, the app provides for other standard firm information.
- “Our People”: to provide a search engines for lawyers with specific industry or practice experience.
- “News and Media”: includes firm press releases and highlights Sidley in the news.
Samir A. Gandhi, partner and co-chair of the Firm’s Marketing and Practice Development Committee, remarked:
We recognize that clients want content on their terms, not ours. There is an ever-increasing reliance on mobile devices to consume information, and with our new app clients will have the ability to access our content at the time and in the manner they prefer.
As a bonus, this app takes advantage of the iOS notification system, so that the user is informed of new updates of selected practice areas via a pop-up message.
One area needing improvement is the list of full titles for the “News & Media” section; the current version has character limits that makes some of the items unreadable. While the firm also developed a companion iPad app, the differences between the iPhone and iPad versions are minimal (and thus the iPad version is disappointing).