Greenfield Belser – “Who’s Next?” Is Your Site Mobile-Friendly, Yet?
Joe Walsh at Greenfield Belser recently blogged about the law firms and the mobile space. After recapping statistics from our Law Firm Mobile blog and the Mobile Marketing Association, he observed that law firms are adopting this technology at a slower rate than other B-2-B businesses.
In developing for the mobile web, Mr. Walsh remarked, “On mobile sites, context is king.” He then proceeded to compare the two main user environments: a user sitting at a desk or with a laptop focusing on creating content in a work environment versus a user on his or her smart phone consuming content on-the-go in a highly distractable environment. The difference between these two users (and their environments) should drive how one approaches the design of a mobile compatible website.
To see his full post, click here.
-Law App Guy