Baker & McKenzie’s Cross-Border Listings

Law Firm: Baker & McKenzie
Firm Size: Large
Released: October 12, 2012
Platform: iPhone, iPad (iTunes)
Cost: Free
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To promote its international securities practice, global law firm Baker & McKenzie has released its iPhone/iPad app, Cross Border Listings. The app is seen as a tool that can be used by CFOs, in-house counsel,  investment bankers and others as they evaluate global listing options. The firm has observed that many issuers are looking beyond their home jurisdiction in determining which global exchanges to list their shares.

Features of the Cross-Border Listings App include:

  • Summaries of listing requirements for more than 25 stock exchanges
  • Ability to compare to exchange requirements side-by-side
  • Ability to bookmark sections and add notes
  • Export content via email

Amar Budarapu, Chair of the Firm’s Global Securities practice group, remarked,

“Companies want to maximize the return on their IPO, and this app allows them and their advisers to quickly compare listing requirements around the world to determine the best venues to raise capital, or increase visibility and investor perception. The app gives one-touch side-by-side comparisons of regulatory and other key requirements for listing securities abroad, which helps our investment bank and issuer clients make the right business decisions.”

Law Firm mobile applauds Baker & McKenzie’s use of mobile apps to create a substantive tool for clients and others in the financial sector. This tool provide an additional means for the firm to demonstrate its ability to handle securities matters on a global basis. The use of the map to assist users in locating applicable jurisdictions is a nice approach. In addition, the “Compare” area is an excellent concept to assist a user in looking at the similarities and difference between two countries (even so, execution of this particular function could be improved).

While this app is definitely a worthy effort, there are aspects of this app that could be improved, such as:

  • The period of delay after pushing on the “I Accept these Terms” button was way too long. It is assumed that, during that time, the app was loading data about the jurisdictions.
  • The “Compare” area is not as intuitive as it should be.
  • The app has two bookmark icons on a given content screen, yet only one allows the user to bookmark (the other shows the user the listing of all bookmarks). Do not make the user guess which one is correct.
  • The search results can be difficult to understand (i.e., there can be a long listing, but not enough text to determine which one is the most relevant)

– Law App Guy