Houthoff Buruma – HB Global
As one of major law firms in the Netherlands and Europe, Houthoff Buruma has launched its own law firm iPhone App (as well as a less functional Blackberry app). The firm also produced a video to introduce its app.
Contents of the the firm’s app include:
- Firm articles
- Firm practice area information
- Searchable lawyer profiles
- Office locations as well as local recommendations for hotels, restaurants and cultural venues
- Articles from news sources (including The Financial Times, Thomson Reuters, the Association of Corporate Counsel and the Securities and Exchange Commission)
- A firm trivia game
Jaap Bosman, Director of Marketing, remarked,
This new app fits within the strategy of Houthoff Buruma to use innovative ways to keep connected. After the multiple award winning ‘Houthoff Buruma The Game’ and our BlackBerry app, this is another example of how Houthoff Buruma uses the latest technologies to communicate with our valued contacts.
The firm is touting that its app as the first legal iPhone App with 3D navigation. As seen in the screen shot below, the interface takes content and places them on squares that form a globe/soccer ball. The firm calls this interface, “3D Bent Space”, and even has a patent pending on it. While the interface is unique and some may enjoy using it, I am not so sure that it is a particularly efficient way to present information. Even so, kudos to Houthoff Buruma for trying something different (law firms are not known for doing things outside the box).
Perhaps inspired by the game on MoFo’s iPhone app, Houthoff Buruma also includes its own trivia HB Slide Puzzle game in the app. So, now you have a back-up when you are done playing Angry Birds. One more interesting note is the firm’s pulling of content from third-party sources such as The Financial Times. It will be interesting to see if clients are interested in obtaining such news and content from within law firm apps rather than the company’s themselves or their websites.
– Law App Guy