Skadden Start Here
Law Firm: Skadden, Arps, Slate, Meagher & Flom LLP
Firm Size: Large
Released: July 26, 2011
Platform: iPhone (iTunes)
A nascent trend in the world of law firm mobile apps is the focus on recruitment, particulary with respect to new law graduates. After the publicity surrounding the app by Benesch Friendlander Coplan & Aronoff, Skadden, Arps, Slate, Meagher & Flom LLP has recently stepped up to the plate in the area.
Features of Skadden’s app include:
- Information about the firm in general, its offices and practice areas
- Information about Skadden’s recruitment and interview process, as well as the summer associate program
- Ability to create a list of Skadden contacts along with their biographical information
- Store notes about the recruitment process
One feature that appears to be unique for a law firm app is the ability to scan Skadden attorney business cards. The app will then automatically download the attorney’s biography and create a list of scanned contacts within the app itself.
Christina Fox, Skadden’s global manager of attorney recruiting, remarked,
It was time for us to do an update of our marketing materials, and seeing all of our summer associates connected to their mobile devices, we said, ‘Let’s put this information out there in a fun way.’
At Law Firm Mobile, we commend law firms for experimenting with the mobile web. Given the connected-ness of today’s law school graduates, it makes sense to reach them on their terms via channels such as Facebook, LinkedIn, and mobile web applications. Given the lack of firms with recruitment specific apps, Skadden and Benesch deserve the marketing splash they receive for such efforts. At the same time, let’s provide some constructive critique with regard to the Skadden app. Content like notes and contacts don’t typically reside in one app (in this case, Skadden Start Here). From a practical perspective, student recruits will need to store this type of information outside the Skadden App, thus making the in-app feature not so helpful.
- Law App Guy