Law Firm: Torys LLP (Canada)
Firm Size: Large
Released: March 2, 2010
Platform: iPhone (iTunes)
Torys LLP produced an iPhone app that provides users access to information about the firm. Features of the App include:
- News about the firm
- Firm’s legal publications
- Searchable directory of lawyers and professions
- Access to firm videos
- Information about firm offices
With regard to the last feature, the firm has implemented the use of GPS so that the user can receive live directions to their offices.
In an interview with Legal Marketing Canada, Torys’ Chief Marketing Officer Stuart Wood remarked that the project did not consume significant resources, and that initial feedback from clients was positive. The firm will monitor usage data to determine what additional features should be included in the App and whether to support other mobile platforms. See Mr. Wood in an interview with Hubbard One here.
– Law App Guy