Ogilvy Renault LLP has dedicated some serious resources for its mobile presence by developing on three platforms: the iPhone, the Blackberry, and a mobile-compatible website.
Features of the Apps include access to:
- Firm news, bulletins, and articles
- Searchable attorney directory
- Office locations with GPS-enabled maps
The mobile web site includes items similar to the firm’s main website: People, Publications, Podcasts, Events, Client Work, Media, Expertise, Offices, About Us, and Downloads.
In their press release, Lise Monette, Chief Marketing Officer at Ogilvy Renault said,
We go where our clients go. Many are mobile and the number is growing… Our applications will allow them to get the information they want about us quickly and in the way they want it. If we’re able to use a current technology to provide value to our clients, we’ll make the most of it.
The firm’s mobile received an Honorable Mention from the Legal Marketing Association (LMA) in its Your Honor Awards 2011 for Online Interactive Marketing Tools.
– App Guy